Caroline Taylor, IBM: What animal are your customers? You need to know in order to engage them…

Summary: <br> At the recent 2degreesLive event on stakeholder engagement Caroline Taylor, CMO of IBM Europe, described several profiles when it comes to our response to sustainability.<br> <br> The question is, are you (or your customers) peacocks, bears, gorillas, ostriches or mules? (You can imagine what traits the latter has…)<br> <br> As well as finding out what animal you’re most like, listen to this podcast to learn:<br> <br> <br> <br> <br>          How to get non ‘polar bear-fanciers’ into sustainability<br> <br> <br>           How to infuse passion into marketers<br> <br> <br>           Three pieces of advice in engaging with customers<br> <br> <br> <br>