Summary: <br> <a href="http://feeds.feedblitz.com/-/63534217/0/ibmaudioblogs.mp3">http://feeds.feedblitz.com/-/63534217/0/ibmaudioblogs.mp3</a><br> Have you ever wondered how to get the attention of the leaders in your market?<br> We all know connecting with the right people in your industry will propel your success. But getting their attention can be tough and sometimes next to impossible.<br> In this post I'll share a guaranteed way to cut through the noise and get a response from most influencers (as long as it's not Richard Branson or Oprah).<br> This strategy bypasses all the usual advice to build a relationship over time. It goes beyond the typical "magic words" that supposedly get your email read.<br> What I'm about to share works much faster and with a higher rate of success.<br> Honestly, I'm surprised that more people don't do this. I can count on one hand the number of people I've seen use this technique, but the results have always been stellar.<br> The fact that so few do this is exactly why it works so well. So what is the secret?<br> <br> The One Thing Every Influencer Needs that Only You Can Offer<br> You've likely read the following usual advice: to get what you want most, you have to first help others get what they want.<br> This certainly is true. The desires of most influencers fit into one of three categories.<br> <br> * Impact the lives of more people<br> * Make more money<br> * Have their work validated or recognized<br> <br> But how do you help an important influencer with any of these things when you first start out?<br> You don't have a list to promote to. You don't have connections to offer. You don't have skills that they don't already have access to.<br> So what do you give them?<br> As it turns out, there is one thing you can offer that no one else can. It delivers results in all three of the categories above.<br> It has the power to not only get your email read, but to earn you an enthusiastic yes rather than a polite "no."<br> What is it?<br> Your success story.<br> Why it Works so Well<br> Everyone influencer needs testimonials and case studies proving that their stuff works. It's a key element for successful marketing. Any savvy influencer knows this.<br> Also, success stories make powerful content for their site and press appearances.<br> And even if they already have success stories, more is always better. Your story is unique.<br> Influencers need a variety of stories to share in order to relate to the wide variety of people in their audience.<br> This has a high value for influencers for two reasons.<br> <br> * The percentage of people that take action, achieve measurable results and document it is very small<br> * It's a pain to track down these people down, follow up on their progress, get a testimonial and obtain permission from them.<br> <br> So make it easy for them. Be their success story.<br> Not only will you get their immediate attention, you'll have their gratitude. It instantly triggers the principle of reciprosity. They'll be much more likely to help you in the future.<br> Frankly, it surprises me that more people don't do this. Instead most people waste their time pursuing the usual, "easy" methods. As a result, they are lost in the noise and get ignored.<br> 7 Steps to Get an Influencer to Adore You<br> Here's how to put this strategy into action.<br> <br> * Choose the influencer<br> * Buy their product<br> * Show up on their radar<br> * Take action and get results<br> * Create a video testimonial<br> * Contact the influencer<br> * Follow up with the influencer<br> <br> Here are some tips for each step to get the most out of this strategy.<br> Step 1: Choose the Influencer<br> Choose someone you want to get the attention of. If this is your first go at it, choose a more "mid-tier" influencer.
