Summary: We talk with Jason Wilson from No Kid Hungry about their unique text messaging program and how it is connecting families with free lunches for their children over the summer. A fun story that goes beyond text-to-donate campaigns and thinks about programmatic impact. Additional Resources According to Pew Internet Research - 90% of Americans have a cell phone, 60% of those have access to the internet. Many nonprofits hear these numbers and glaze over or feel that they are too resource constrained to do much about it. This is evident when you consider that only 16% of nonprofits have a mobile optimized donation page (Nonprofit Scorecard 2013). If a donate page, a page that literally drives revenue, isnt inspiring a shift to mobile then were in trouble. I think we sell mobile short when we stop at mobile web/apps and dont consider the power of that other handy thing that phones do, which is text messaging! Try out No Kid Hungrys text messaging system - Text Food to the number 877877. The No Kid Hungry Text program Pew Internet Research on Mobile usage in 2013 Mobile Commons - text provider of No Kid Hungry
