Summary: Episode 11: Burritos and Literature In this week’s episode, Jason and I talk about Chipotle’s collaboration with writers like Jonathan Safran Foer and Toni Morrison. These writers’ short stories will show up on Chipotle’s cups and bags in store in the coming months. For more information on the project and to read the stories, go to CultivatingThought.com. Show notes: Vanity Fair broke the story in this excellent breakdown of the programs: “Chipotle Cups Will Now Feature Stories by Jonathan Safran Foer, Toni Morrison, and Other Authors” by Kia Makarechi The New York Times breaks down some of the responses to Foer’s efforts, seen by some as “patrician” and others as “unusual”: “Chipotle Experiments With Disposable Literature” by Daniel E. Slotnik In “Shouts and Murmurs,” The New Yorker had some fun with the campaign: Let’s hear less about your parents’ divorce, and more about the devastation that ego has wrought on the life of man. Toni has a nice piece going. It’s something like, “I took my heart out and gave it to a writer made heartless by fame, someone who needed it to pump blood into veins desiccated by the suck and roar of crowds slobbering or poisoning or licking up the red froth they mistake for happiness…” and so on. That’s the kind of copy that pairs with burrito bowls. You know what I’m saying? “Re: Chipotle Cup Draft” by Kelly Stout Read some stuff from Jonathan Safran Foer to get you an idea behind some of his motivations for this campaign. Jason mentioned the movie No, which covers some motivations behind art, commerce, and power dynamics. We want to hear from you! If you like the podcast, rate us on iTunes, Stitcher, or Soundcloud. Or leave us a comment in the show notes. Special thanks to Jason and the Beast for our show’s theme song, “Street Preacher.”
