#89: What is Your Value Proposition




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Summary: Are you delivering value? Do you have a value proposition? Do your partners believe you are providing them with a real meaningful value proposition? Have you thought about what your value proposition is to your organization? Do you want to make an impact? Enterprise Technology Transformation What is your value proposition to the organization and how much time have you invested in understanding your value proposition? Technology transformation is a lot like personal transformation. You have to start with an understanding of what you have to offer. A value proposition is a product, service, or feature intended to make a company, product, or person attractive to customers. Enterprise technology organizations have a unique set of value propositions that can be leveraged for their clients. I have observed eight value propositions: Enterprise IT Value Propositions Investment Balance: A balance of investment upside, risk management, and cost savings Strong Analytics: Knowledge and understanding of the power of measurement Solid Data Management: Collecting, sifting, and analyzing information Integration: The power of merging and leveraging process with technology systems Flexibility and Scalability: Technology is built upon modular, adaptable systems and is continuously innovating. Customer/Client Focus: IT is the group best positioned to deliver value to the overall organization. Roles and Responsibilities: Project management skills lend to understanding the importance of defining roles and responsibilities. Organizational Agility: Understanding change management and continuous improvement demands. These eight value propositions can be leveraged for greater IT value within your organization. What we can do is go into more detail for each of these and bring on or more into focus within your organization. Investment Balance A balance of investment upside, risk management, and cost savings. Not enough funds are available to do all of the opportunities. Yet because IT has to balance project workloads, IT has the ability to identify the investment upside associated with a project or business line. An issue faced by all businesses. There are always more opportunities than there are funds available to accomplish them. This is why business case development is vital in the decision-making process of how to spend scarce resources. Not every opportunity is the same and thus must be evaluated with a combination of hard dollar and soft dollar analysis. The IT organization has to do this on a regular basis and can be leveraged creating a value proposition to your business. Strong Analytics Knowledge and understanding of the power of measurement.Lack of transparency into what really drives IT costs. What does it really cost to run IT. IT will increasingly move to a metered infrastructure that will enable better cost transparency. Cloud and Software Defined services will all be a pay for use model enabling better show back and charge back based upon actual utilization. Giving the ability to pay for what you consume and not more. Today IT organizations typically charge their costs by the number of employees and allocate that way. This doesn’t translate into value to the organization. IT organizations have health checks and other monitoring capabilities within the organization. Learning to leverage the monitoring tools to create a business layer. Rather than focusing solely on the health status of the enterprise T systems. Creating a more business focused layer of metrics and analytics. Solid Data Management Collecting, sifting, and analyzing information. Your technology organization has the ability to collect and analyze metrics on numerous systems and applications. This data when categorized in business terms can provide. The technology organization already deploys algorithms in multiple areas within IT. Can these algorithms be brought forward to business terms.