AgencyTalk#7 – Ditch the IT speak, be ruthless and focus on the small things with Brendan Tully

Summary: <a href="http://wpcurve.com/wp-content/uploads/2014/03//brendan-tully1.jpg"></a><br> <br> Brendan Tully (<a href="http://twitter.com/tullibo" target="_blank">@tullibo</a>) returns (<a href="http://inform.ly/podcast-13-5-point-digital-strategy-for-local-business-with-brendan-tully/" target="_blank">see Web Domination appearance here</a>) to discuss how ditching the IT speak, being ruthless and not forgetting about the small stuff has helped him grow his web agency <a href="http://thesearchengineshop.com" target="_blank">The Search Engine Shop</a>.<br> <br> <br> <br> <a href="https://itunes.apple.com/au/podcast/agency-talk-by-dan-norris/id588194983" target="_blank">iTunes</a> | <a href="http://inform.ly/category/agencytalk/feed/" target="_blank">RSS</a><br> <br> Brendan's Tips<br> <br> Speak to people like a regular human being. Learn to communicate properly and avoid using technical jargon.<br> Be ruthless in telling clients what they need. Its your job to solve clients problems, that means making them aware of the problems they don't know they have.<br> Small things make a massive difference (CNEs) - a 1% improvement today makes a massive difference over a 12, 24 or 36 month time frame. <a href="http://www.lifestylebusinesspodcast.com/80-20-principle-critical-non-essentials/" target="_blank">Here</a> is BT discussing this topic in more detail with Dan and Ian from the LBP.<br> <br> Brendan's links<br> <br> <a href="http://www.thesearchengineshop.com/">The Search Engine Shop</a><br> <a href="https://twitter.com/tullibo" target="_blank">Brendan on Twitter</a><br> <br> Mentions<br> <br> <a href="http://inform.ly/webdomination" target="_blank">Dan's Webdomination Episodes</a><br> <a href="http://inform.ly/agencies" target="_blank">Informly agency version</a><br> <a href="http://inform.ly/agencytalk-1-differentiate-market-sell-with-tim-conley/" target="_blank">Tim Connely's Agency Talk episode</a><br> <a href="http://inform.ly/agencytalk-with-brendon-sinclair/">Brendon Sinclair</a><br> <a href="http://inform.ly/building-a-tribe-with-dan-andrews/" target="_blank">Dan Andrews</a><br> <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a><br> <br> Tech Tip<br> <br> <a href="https://cloudmagic.com/" target="_blank"></a><a href="https://cloudmagic.com/" target="_blank">CloudMagic</a> is a search engine for all your personal data. It lets you search across Gmail, Facebook, Twitter, Dropbox, Evernote, etc. through one simple search box.