Summary: In place of an interview, this week's episode features a lively discussion with Kathleen Shannon of Braid Creative. As an in-house designer or independent freelancer, connecting and communicating with your audience isn't always cut and dry. Spawned from a slight disagreement on Twitter, Kathleen and I debate the 5 Ws—who, what, when, where, and why—and eventually come to a mutual agreement on what's important.
