Summary: Marketing has a lot more to do with psychology than you might imagine. Part of the frustration with marketing (and hence psychology) is that it can be vague. Did someone make a purchase because of one particular campaign? How do you quantify the effect of multiple factors when a person is pitched a product or service? Today's podcast will hope to put some concrete applications to the often vague topic of marketing. Violate these laws at your own risk! The Law of Leadership: It’s better to be first than better. The Law of the Category: If you can’t be first, setup a new category you can be first in. The Law of the Mind: It’s better to be first in the mind that to be first to the market. The Law of Perception: Marketing isn’t a battle of products, it’s a battle of perception. The Law of Focus: The most powerful concept in marketing is owning a word in the prospect’s mind. Episode Resources: The 22 Immutable Laws of Marketing - Ries & Trout If you have an idea for a podcast you would like to see or a question about an upcoming episode, visit mikekim.tv/question. Feel free to ask a question, and I'll answer on air. Send a voice message Subscribe: Feedback: If you have an idea for a podcast or a question about an upcoming episode, visit mikekim.tv/question. Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out!
