Summary: In his book Influence, Robert Chialdini relates the story of a jewelry store. The owner had trouble selling turquoise jewelry, so she scribbled a note and told her assistant to mark everything in the case "price x 1/2." The assistant misread the note and charged double. To the store owner's surprise, the entire stock sold out. This story reflects 3 psychological principles vital to marketing effectively: Click / Whirr: The mechanical process by which human beings are triggered by certain stimuli. The Power of Pressing Play: The exploitability of the "click / whirr." Psychological Jujitsu: Using the weight of human psychology with minimal effort. Announcements: I have reserved my spot for The Podcast Movement, this year’s only national conference for podcasting this August 16-17 in Dallas, TX. This event is hosted by my friend Jared Easley. Find out more at podcastmovement.com. Check out my interview on Jared's Starve the Doubts podcast. I discuss career changes, cheeseburgers, and more! Special thanks to Kyle Musser and Clay Lamb for their reviews this week on iTunes! Episode Resources: Influence by Robert Chialdini My Interview on Jared Easley's Starve the Doubts - Up and To The Right 5 Must Know Laws of Marketing [Podcast] If you have an idea for a podcast you would like to see or a question about an upcoming episode, visit mikekim.tv/question. Feel free to ask a question, and I'll answer on air. Send a voice message Subscribe:
