Summary: Most small business owners struggle with marketing. In this episode of Up and To The Right, I cover some basics on creating a marketing campaign. My policy on creating marketing campaigns is to always work backwards from the launch date. Here are six simple steps on how to create a marketing campaign. Set a launch date. Choose the proper media. Establish phases. Create a marketing calendar. Create content. Launch the marketing plan. Special thanks to Hans Finzel for asking a voicemail question this week. If you have an idea for a podcast you would like to see or a question about an upcoming episode, visit mikekim.tv/question. Feel free to ask a question, and I'll answer on air. Send a voice message Subscribe:
