Summary: <a href="http://mobilemixed.com/internet-business-mastery" target="_blank"></a><br> <a href="http://feeds.feedblitz.com/-/54464559/0/ibmaudioblogs.mp3">http://feeds.feedblitz.com/-/54464559/0/ibmaudioblogs.mp3</a><br> As purpose-based business owners we spend a lot of our time creating super engaging content that makes our audience come back for more.<br> It’s the type of content that: <br> <br> * Gives our reader that “a ha” moment<br> * Delivers signal rather than noise AND<br> * Enables our audience to get closer to their single motivating purpose<br> <br> Yet, as much time as we spend on creating the content, the podcasts and the videos that our audience consumes...it’s the landing pages that convert our audience into customers, turning our single motivating purpose into a business.<br> <a href="http://www.internetbusinessmastery.com/5-ways-your-audience-is-begging-you-to-go-mobile/" target="_blank">Your audience is begging you to go mobile</a> and you already know <a href="http://www.internetbusinessmastery.com/3-easy-steps-to-become-mobile-friendly/" target="_blank">the first 3 things you should do to make your purposed based business mobile friendly</a>, but 1 of those three...turns your blog or podcast into a business.<br> And that’s your landing pages.<br> You see, as important as it is to have a mobile-friendly website and mobile optimized emails...it's just the foundation to give your customer what they need...access to your content that helps them grow in their lives and their business.<br> Your in depth tutorials, how-to videos, podcast interviews and success stories only make your customer want to take action.<br> Your landing pages or sales pages enable them take action.<br> As your audience continues to engage from their mobile phone it’s critical that your landing pages allow for conversion.<br> We’ve discussed the many ways your audience is connecting from their phone but let’s run through a refresher real fast:<br> <br> * 41% of all emails are opened from a mobile device<br> * Over 60% of Facebook’s traffic and 60% of twitter usage is from a mobile a device<br> * And our podcasts and internet radio shows are continuing to connect with those in their cars and working out all because of their smartphone.<br> <br> With this usage behavior it only makes sense that we need to make it as easy as possible for our audience to become a customer when we have something amazing to sell them...mobile-friendly landing pages gives us the best chance to convert readers and listeners into customers no matter what device they are using.<br> Here are 8 tips to make your landing pages mobile friendly: <br> 1. Offer Value<br> Some people forget this but if your offering doesn’t deliver value to your customer it doesn't matter what device they are on...you won’t convince them to buy.<br> Make sure your product or service delivers tremendous value.<br> 2. Be Fast<br> Your mobile landing pages should be lightweight. That means less than 20kb total ideally and load under 5 seconds.<br> Your customer expects your site to load fast on a phone and won’t wait around so your site performance is critical.<br> 3. Close The Goal Gap<br> Mobile users are goal-oriented versus the benefit-oriented behavior of desktop users. Featuring your call-to-action and task completion content (click to call, subscribe to email, register or buy) above the fold or within the top 100 pixels for smartphones makes a huge difference.<br> If your call-to-action is lower on the screen and takes endless scrolling to present just the teaser you’ll not only risk retaining the reader, you might lose them all together.<br> 4. Be Brief<br> Contradictory to what many many marketers may say...long form sales pages are not mobile-friendly.<br> Now, if you have a super dedicated audience like Jeremy and Jason do, you can probably get away with a longer sales page. However,
