Summary: <a href="http://www.internetbusinessmastery.com/wp-content/uploads//2013/04/keytosuccess.jpg" target="blank"></a><br> <a href="http://feeds.feedblitz.com/-/54464549/0/ibmaudioblogs.mp3">http://feeds.feedblitz.com/-/54464549/0/ibmaudioblogs.mp3</a><br> As you may have noticed, we've started upping our game here at Internet Business Mastery. We have been producing more and more stuff that we think will create more value for you.<br> We’re producing more stuff to create more value for you.<br> This direction fulfills and excites me.<br> Now, there is a downside to this, and it may not be what you think.<br> I imagine that many would think the downside to adding more content is time consumption. Clearly it takes more time to write and produce the <a href="http://www.internetbusinessmastery.com/" target="blank">blog</a> posts, <a href="http://www.internetbusinessmastery.com/podcast/" target="blank">podcasts</a>, <a href="http://www.internetbusinessmastery.com/audioblog/" target="blank">AUDIOblogs</a>, <a href="http://www.internetbusinessmastery.com/videoblog/" target="blank">VIDEOblogs</a>, and <a href="http://www.internetbusinessmastery.com/bookchat/" target="blank">BOOKchats</a>.<br> No more ‘4 hour work weeks’...and I’m glad about that.<br> If you love what you do, why would you limit it, right?<br> <a href="http://www.tonyrobbins.com/" target="blank">Anthony Robbins</a> says that business success is 80% psychological (Mindset) and 20% skillset (technical business knowledge). Most people come to internet business thinking the ratios are 99% skillset (things like: find an audience, put up a blog, create content, social interactions, get paid) AND 1% psychology IF any issues come up.<br> I empirically disagree with BOTH.<br> After over 9 years working on my internet businesses, and helping others with theirs, I think the ratio is 90% psychology (mindset) and 10% skillset (technical business knowledge). Getting over my own psychological issues, even now, is far more of a challenge then which WordPress plugin I should use to gain an SEO advantage or finding other ways to drive traffic to the site.<br> The FIRST Key to Success<br> With MY ratio in mind, I know that the first key to internet business success is PURPOSE, or as we call it, the <a href="http://www.internetbusinessmastery.com/ibm-203-single-motivating-purpose/" target="_blank">Single Motivating Purpose</a> (SMP).<br> The downside I spoke about before is that most people think the word purpose is spammy, overdone, useless or on the flip side, religious. Frauds and scam artists seem to have sucked the life out of the word and that really makes me mad.<br> I want to take back the word right now.<br> <a href="http://dictionary.reference.com/browse/purpose" target="blank">Purpose</a> means the reason for which something exists. I see the Single Motivating Purpose as why I exist in regards to serving the world, or as far as Internet Business Mastery is concerned, the SMP is the reason why I exist in regards to serving my chosen audience.<br> This doesn't take away from other fulfillment factors like taking care of your family or<br> making your community a better place or other personal fulfillment and responsibilities that have great importance to you. The SMP will still be a part of those interactions, cause it’s the main part of you, but I’m talking about it in regards to business.<br> Ignoring the First Key to Success<br> I have rarely seen any of our colleagues talk about purpose. If they do, it’s quick, like they want to get over it as soon as possible.<br> Why?<br> Purpose is hard and scary for people to think about and talk about. Internet marketers want to get you to the buy button as soon as possible and purpose gets in the way of that, but here is why ignoring purpose is very detrimental in the long run, for you and your business.<br> <br> * If you don't consider your SMP now,
