Summary: <br> <a href="http://feeds.feedblitz.com/-/58381679/0/ibmaudioblogs.mp3">http://feeds.feedblitz.com/-/58381679/0/ibmaudioblogs.mp3</a><br> I have to break something to you.<br> It’s none of your business how, when, where and on what device your audience uses to connect with you.<br> Your audiences—your customers—have already chosen their mobile device.<br> In fact, they are <a href="http://www.internetbusinessmastery.com/5-ways-your-audience-is-begging-you-to-go-mobile/" target="_blank">begging you to go mobile.</a><br> Now, there are a lot of ways to give your customer a good mobile experience, and there are a few things you should be doing this year to take your mobile game to the next level.<br> The Fundamentals<br> I'm going to pick up where I left off last year, when we covered how you should be getting started with mobile. So if you haven’t taken the two steps below, you’ll want to check those out.<br> Getting Started With Mobile<br> <br> * <a href="http://www.internetbusinessmastery.com/3-easy-steps-to-become-mobile-friendly/" target="_blank">3 easy steps to become mobile-friendly</a> and<br> * Make sure your <a href="http://www.internetbusinessmastery.com/8-tips-to-make-mobile-landing-pages-that-convert/" target="_blank">landing and conversion pages</a> are mobile optimized<br> <br> So what do your customers expect of you when it comes to a good mobile experience?<br> I'm going to share 3 things you should be doing this year to make your content more mobile friendly, but first, you need to understand how your customer digests your content.<br> <a href="http://heidicohen.com/" target="_blank">Heidi Cohen</a> (a popular marketer at Heidicohen.com) discusses the four ways we consume content.<br> Let's look at how mobile as impacted each of these methods of consumption.<br> Focused Use<br> This is where we are super focused on one task at hand (who does that anymore?) consuming the content we are giving our attention to.<br> A good example of this is reading books. Do you still read books?<br> For most of us, when we read a book we're pretty focused on that and that alone. We aren't trying to multi-task.<br> Readmills, an app maker that offers apps for you to download books onto your smart devices has reported that they now have more customers reading books from their smartphone vs. tablets.<br> Does that fascinate you as much as it does for me?<br> Tablets were born from e-readers, which were the first digital version of books...,Yet, their smaller counterpart (the mobile phone) is now taking over when it comes to how readers choose to consume books.<br> Dual Consumption<br> This is where we are using more than one device (most likely multi-tasking) because the activity from one device is not engaging enough to be doing it alone.<br> We're all guilty of this, said by the guy who is sitting on his couch typing this on a laptop, while watching the Olympics while texting my friend.<br> A big myth about mobile users is that they are in a rush. That is actually far from the truth as 85% of smartphone usage happens at home while watching TV.<br> Mobile has gone from being the second screen to the first screen.<br> Time Shifting<br> This is where we save content for consumption at a later date.<br> Have you ever downloaded a movie to your tablet before you got on a plane?<br> Have you ever used an app like Instapaper or Pocket to save an article or a blog post for later? Heck, you might even be reading this post from within Instapaper or Pocket.<br> We now choose when and where we consume content, no matter when it was created. Just save it for later.<br> Pocket (formerly, read it later) reported that they have over 10 million articles being saved for later use each and every month.<br> Info Snacking<br> Lastly there is info snacking. This is where we consume content during otherwise wasted times.<br> Have you used your phone while waiting in line? Guilty.
