Summary: What do the actors Laurence Fishburne and Alec Guinness have in common? Aside from being very good -- and very successful -- at what they do, theyve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively. These are roles that strike at the very heart of our desire for adventure and change. They also happen to strike at the heart of what makes a business truly great and profitable. In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience -- and your business -- today. Stay tuned ... In this 19-minute episode youll discover: What every prospective buyer really wants from your business A new way to think about a classic marketing metaphor What The Matrix and Star Wars have to do with making it rain The nerdy book from 1949 that spawned a four billion dollar business The central power (and role) of the content you produce Why concentric defeats egocentric every time The opportunity to proceed (and succeed) with your own journey Listen to New Rainmaker Episode No. 9 below ... [player] Download AudioSubscribe in iTunesDownload Transcript The Transcript The New Rainmaker as Magical Mentor on the Buyer’s Journey Robert Bruce: What do the actors Laurence Fishburne and Alec Guinness have in common? Aside from being very good -- and very successful -- at what they do, theyve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively. These are roles that strike at the very heart of our desire for adventure and change. They also happen to strike at the heart of what makes a business truly great and profitable. This is New Rainmaker, from newrainmaker.com. I am Robert Bruce and today Brian Clark follows an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience -- and your business -- today. Stay tuned … Brian Clark: Thomas has a problem. His problem has come to define him. Night after night, he searches relentlessly online, looking to solve the dilemma that occupies his mind and robs him of sleep. Despite the impressive search tools at his disposal, it’s social that starts him down the correct path. A friend of a friend leads Thomas to a new social hub, where a mysterious woman named Trinity seems as if she knows him. Trinity turns out to be the person that leads him to the man who would become his mentor, a man named Morpheus. Thomas knows this is what he needs. Morpheus makes Thomas Anderson – also known by his online handle “Neo” – a proposition. Stay in his ordinary world, or discover the answers and solutions he’s sought for so long and be utterly transformed. Neo decides to make the commitment. Not just because he trusts Morpheus … But because he believes in Morpheus even more than he currently believes in himself. Thanks to the help he receives, Neo eventually comes to also believe in himself, and that is the true goal of his journey. Yes, this is the how the film The Matrix begins and develops. It’s one of the most beloved science fiction movies of all time, and it’s a classic example of a story that follows the timeless Hero’s Journey paradigm as outlined by mythologist Joseph Campbell. Yeah, that’s cool Brian … so what? Well, hold that thought for a bit, as we take a quick look at how the classic sales funnel works in a media-first strategy. The New Rainmaker Funnel Brian Clark: The concept of the sales or purchase funnel dates back to 1898, when a guy named Elias St. Elmo Lewis mapped a theoretical buyer’s journey from attention to the point of purchase. Surprisingly, no one seems to call it St. Elmo’s Funnel, whi
