Summary: Mike McCamon, Chief Community Officer at Water.org, joins the Social Pros Podcast this week to discuss transitioning a non-profit from direct mail to new media, the best way to use celebrity to your brand's advantage, and how his team uses partnerships to enhance their social presence.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:From ExactTarget, a free study called the 2014 Mobile Behavior Report.From Cision, a free whitepaper called 6 Tips to Help you Amplify Your Content.From Janrain, a free resource called the 2014 Consumer Login Behavior Report.And from Expion, a free report on the top 50 retail brands' social media use in 2013.http://www.convinceandconvert.com/social-pros-podcast/get-1-million-views-by-leveraging-social-partnerships/
