Summary: Are you intimidated by copywriting? Do you find it a chore, or lack confidence in even wrapping your head around what good copy is? In today's episode, I'll cover a few low-cost ways to improve your copywriting. Every businessman or businesswoman (yes, even YOU), must aspire to improve in copywriting...even if you don't write your own copy. There is nothing more persuasive, powerful, and high-yield / low-cost than good copy. Tip of the week: Would you take 3 minutes and fill out my reader survey? It will help me craft better content for you on my podcast. Thank you! Announcement: From next week, I will release new podcast episodes on Thursdays. I've had some schedule changes during my workweek and need to adjust. Special thanks to: Kevin Anthony Williams, Matt Redard, Joe Beckman, and cgrella for leaving some great reviews on iTunes about the show! Low Cost Ways to Improve Your Copywriting Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does. - Stuart Henderson Britt 1. Study other copy…for free. You will never learn to write great copy unless you are first able to recognize it. Screenshot copy great marketers write. Go back through any high end product, either from a company or an individual, and study their landing page. Read it, top to bottom, bullet point to bullet point. Subscribe to every blogger that is marketing high end products. You are getting free email marketing / copywriting lessons EVERY DAY and don’t even realize it. 2. Take a copywriting course. If you write 500 words (a short blog post) every week for 40 years, you'll write 1,040,000 words in that time. Imagine learning how to hone and craft those words to reach your audience and market your product. Wordsmithing - use gerunds or action words to start sentences, especially bullet points. Don’t tell me the moon is shining. Show me the glint of light on broken glass. Brevity - "An ad is finished only when you no longer can find a single element to remove." - Robert Fleege WIIFM "What's In It For Me?" - You will learn how to enter the conversation your potential buyer is already having inside their head. The difference between the right word and the almost right word is the difference between lightning and lightning bug. - Mark Twain 3. Think FOMO: Fear Of Missing Out Have an understanding of people; a curiosity and sympathy for them. What do they love? What are their interests? What do they wear? What do they fear? Think about a recent purchase you made. Don’t ask yourself why you bought it or wanted it. Think about what you would have missed out on if you didn’t buy it. If you can’t turn yourself into a consumer, you probably should be in the advertising business at all. - Leo Burnett Episode Resources: Tested Advertising Methods by John Caples Ogilvy on Advertising by David Ogilvy Infographics: The Power of Visual Story Telling by Lankow, Ritchie, Crooks If you have an idea for a podcast you would like to see or a question about an upcoming episode, visit mikekim.tv/question. Next week I will talk about “How I Launched My Business While Working Full-Time." Feel free to ask a question, and I'll answer on air. Send a voice message Subscribe: Feedback: If you have an idea for a podcast or a question about an upcoming episode, visit mikekim.tv/question. Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out!
