Summary: <br> <br> Travis Jamison from <a href="http://supremacyseo.com" target="_blank">Supremacy SEO</a> is a grey hat SEO specialist. This week he steps us through a step by step grey hat brand building strategy. He also makes an offer that hopefully Pat Flynn can't refuse.<br> <br> <br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/Episode_19.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Pat Flynn offer<br> Travis wants to take on Pat in an SEO challenge. If Pat loses he has to interview Travis on his podcast. Either way Travis will donate $1,000 USD to a charity of Pat's choice.<br> <br> Pat, if you are reading feel free to email me <a href="mailto:dan@inform.ly">dan@inform.ly</a> to make it happen.<br> Mentions<br> <br> <a href="http://smartpassiveincome.com" target="_blank">Pat Flynn</a><br> <a href="http://superfastbusiness.com" target="_blank">James Schramko</a><br> <a href="http://hootsuite.com" target="_blank">Hootsuite</a><br> <a href="http://challenge.co" target="_blank">The Challenge</a><br> <a href="http://inform.ly/5minutefriday" target="_blank">5 Minute Friday videos</a><br> <a href="http://mixergy.com/about/" target="_blank">Andrew Warner</a><br> <a href="http://supremacyseo.com" target="_blank">Supremacy SEO</a><br> <br> Grey hat brand building formula<br> 1. Brandable domain<br> <br> Focus on a brandable domain name and do the traditional brand building that you would do regardless of SEO.<br> Have one main brand website<br> Don't worry about keywords in the domain<br> <br> 2. Content / long tail<br> <br> Build quality content<br> Always use long content - 2,000+ words<br> Look at the top results in Google and model off that<br> Focus on buyer keywords<br> Add media to your pages (pictures, videos) - google loves it. Take other images and crop / resize and re-name after keyword<br> Link out to high authority sites but not to your competitors. Better to be relevant but Travis doesn't see this as essential.<br> Doesn't bother with no follow or do follow on the outgoing links<br> <br> 3. Pre-reputation management<br> <br> Review sites and Q&A sites<br> <br> Don't wait till your brand is hurt before paying for reputation management<br> Provides social credibility, buffers against bad press and helps rankings to own more sites in your niche<br> Make sure you rank for reviews of your products<br> Q&A sites - paying a team to ask and then answer questions<br> Review sites - set up a site as an affiliate site that you own<br> <br> Social Signals<br> <br> Buying Facebook and Twitter follows from Fiverr<br> Uses social signals for the main site - at the moment Google not smart enough to know the likes are gamed<br> Not all social profiles are indexed<br> Can get more quality bought likes and tweets<br> <br> Social profiles<br> <br> Setup accounts on the main social sites<br> Can use these to outrank bad reviews later on<br> Travis uses Hootsuite<br> <br> 4. Feeder sites<br> <br> Sending grey hat links through to feeder sites<br> 5-40 pages ok content focusing on brand keywords<br> These sites server as backlinks and traffic for the main site<br> High quality backlinks should pay for themselves<br> Uses keywords for domains for the feeder sites - uses keyword tool<br> Uses a team to write the content and update WordPress<br> Banner goes at the header of each of the feeder sites<br> Puts a bit of text up the top before the banner so as to not be slapped by Panda<br> Images pass plenty of link juice, Travis usually links back to the site with keywords links as well<br> Unsure whether Google looks at both links on the page but it helps for relevancy anyway<br> <br> 5.
