Podcast #24 Owning the racecourse and being a problem solving machine with James Schramko

Summary: <br> <br> James Schramko our most popular guest so far is back for round 2 (see his first appearance <a href="http://inform.ly/ep-9-become-a-content-king-with-james-schramko/" target="_blank">here</a>) to talk about owning the racecourse and how he has 5-10 years worth of ideas!<br> <br> <br> <br> <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/Episode_24.mp3" target="_blank">Direct Download</a> | <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">iTunes</a> | <a href="http://inform.ly/category/podcast/feed" target="_blank">RSS</a><br> <br> James' links<br> <br> <a href="http://superfastbusiness.com" target="_blank">superfastbusiness.com</a> (James main site)<br> <a href="http://owntheracecourse.com" target="_blank">owntheracecourse.com</a> (training modules)<br> <a href="http://trafficsure.com" target="_blank">trafficsure.com</a> (done for you OTR service)<br> <a href="http://fastwebformula.com" target="_blank">fastwebformula.com</a> (private community)<br> <a href="http://silvercircle.com" target="_blank">silvercircle.com</a> (elite mastermind)<br> <a href="http://internetmarketingspeed.com" target="_blank">internetmarketingspeed.com</a> (podcast)<br> <a href="http://freedomocean.com" target="_blank">freedomocean.com</a> (podcast)<br> <br> <a href="http://www.youtube.com/user/JamesSchramko" target="_blank">James on Youtube</a><br> <br> <br> Other Mentions<br> <br> <a href="http://inform.ly/ep-9-become-a-content-king-with-james-schramko/" target="_blank">James' first appearance on Web Domination</a><br> <a href="http://wistia.com" target="_blank">Wistia</a><br> John from <a href="http://www.fivebyfive.com.au/" target="_blank">5 by 5 media </a><br> <br> High level of what Own The Racecourse (OTR) is<br> <br> Video-based authority building based on ongoing news and tips updates<br> 2-5 minute videos putting out 3-6 per week<br> 1 - Overview<br> 2.  Team<br> 3 - Setup<br> 4 - Gathering ideas<br> 5 - Create content<br> 6 - Production<br> 7 - Publish<br> 8 - Syndicate<br> 9 - Measure<br> 10 - Refine<br> <br> James' Tips on Gathering ideas<br> <br> Have information come to you so you can get them when you want to do the content<br> Using RSS to subscribe to top news websites<br> Team member sending James a summary of the industry news events<br> Meetups<br> Coaching clients<br> Forums<br> Help desk<br> Replies to emails<br> Video analytics (Wistia and Youtube) - The team make a list of what people like and dislike to inform future videos<br> Heatmaps and slit tests<br> Staff member goes through forum and sends James a list of topics to talk about<br> <br> Other tips<br> <br> Use Wistia for private videos for better analytics<br> Make topics broader at first and them get more specific as the video goes on<br> Set up triggers of some sort (i.e. a calendar alert)<br> <br> Some stats<br> <br> 50,000 views on youtube<br> 300-500 views per video<br> 1,000 downloads a day of audio files all up<br> 20,000 subscribers<br> 5000 fans on facebook<br> 20,000 uniques a month<br> 6-7 minutes time on site<br> 1,500 pages indexed<br> 300 Youtube subscribers<br> <br> Other Fast Web Formula members owning their racecourses<br> <br> John from <a href="http://webdesignbusinesskits.com" target="_blank">Web Design Business Kits</a><br> <br> <br> <br> Casey from <a href="http://realfitwomen.com/the-crowding-out-technique" target="_blank">Real Fit Women</a><br> <br> <br> <br> Justin Meadowns from <a href="http://evergreenprofit.com/" target="_blank">Evergreen Profit</a><br> <br> <br> <br> This is a small sample of members of <a href="http://fastwebformula.com" target="_blank">Fast Web Formula</a> who are owning the racecourse.