Podcast #40 – How to increase sales by sending targeted emails with Infusionsoft (with Trent Dyrsmid)

Summary: <a href="/wp-content/uploads/2013/05/Trent-Dyrsmid150x150.jpg"></a>In episode 40 of Web Domination, I get Trent Dyrsmid from <a href="http://brightideas.co" target="_blank">BrightIdeas.co</a> back (see his first appearance on episode 36) to run through a specific campaign sequence for turning website optins into customers using Infusionsoft.<br> <br> I also mentioned my practical content marketing ebook in this episode which you can check out <a href="http://inform.ly/practical-content-marketing-free-ebook/" target="_blank">here</a>.<br> <br> <br> <br> <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">iTunes</a> | <a href="http://inform.ly/category/podcast/feed" target="_blank">RSS<br> </a><br> <br> Contact Trent<br> <br> <a href="http://brightideas.co" target="_blank">BrightIdeas.co</a><br> <a href="http://twitter.com/trentdyrsmid" target="_blank">@trentdyrsmid</a> on Twitter<br> <br> High level sequence<br> <br> Person subscribes to emails (name and email only)<br> Person is shown video and asked to self-identify as one of the customer groups (agency, consultant or small business owner)<br> Email sequences are sent based on what they choose - some go for up to 6 months.<br> The sequence mentions products and if they show interest in products and go to the cart page but don't buy they go onto a new sequence that tries to get them back with specific offers.<br> Post-purchase people are surveyed (net promotor score), any issues are added as tasks to deal with, people saying good things are asked for a testimonial and referral.<br> <br> Example campaign sequence<br> <br> <br> <br> Other points<br> <br> All forms and pages are split tested using <a href="https://www.optimizely.com/" target="_blank">Optimizely</a><br> All emails are looked at for open rates / click rates and the sequence is optimized based on that.<br> <br> Mentions<br> <br> <a href="http://brightideas.co" target="_blank">BrightIdeas.co</a><br> <a href="http://inform.ly/podcast-36-trent-dyrsmid-on-personalized-marketing-with-infusionsoft/" target="_blank">Web Domination Episode 36 with Trent</a>.<br> <a href="http://www.infusionsoft.com/" target="_blank">Infusionsoft</a><br> <a href="https://www.optimizely.com/" target="_blank">Optimizely</a><br> <a href="https://cacoo.com/" target="_blank">Cacoo</a> - flowcharting tool<br> Dan's <a href="http://inform.ly/practical-content-marketing-free-ebook/" target="_blank">Practical Content Marketing ebook</a>