Podcast #41 – 7 final blog conversion mistakes (including full list of 21 mistakes)

Summary: In this part 3 of the blog conversion mistakes series I go over the final 7 most common blog conversion mistakes. You can find <a href="http://inform.ly/podcast-38-the-top-7-blog-conversion-mistakes/" target="_blank">part 1 here</a> and <a href="http://inform.ly/podcast-39-7-more-blog-conversion-mistakes/" target="_blank">part 2 here</a>.<br> <br> <br> <br> <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">iTunes</a> | <a href="http://inform.ly/category/podcast/feed" target="_blank">RSS</a><br> <br> The final 7 blog conversion mistakes<br> <br> Not using landing pages<br> Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet)<br> Focusing too much on traffic and not on 'new traffic'<br> Not converting video views (lead player / wistia)<br> Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads<br> Not creating great content<br> Not structuring your content to drive action<br> <br> Landing page that converted at 60%<br> <br> Here is the landing page that converted at 60%. You can download it from the Marketing Show <a href="http://marketingshow.com/free-landing-page-template-juan/" target="_blank">for free here</a>.<br> <br> <br> <br> Free website review template for freelancers and agencies<br> <br> <a href="http://inform.ly/website-review-template/" target="_blank">Check out the post here</a>, or enter your email below to grab the free template.<br> <br> [WebsiteReviewOptin]<br> <br> Full list of 21 blog conversion mistakes<br> <br> Not going for the email optin at all - focusing on social media or just nothing at all.<br> Assuming people will find a well disguised opt in (no visual contrast)<br> Having too many options<br> Not being clear about what people are getting<br> No proof<br> Too much clutter - 1 goal per page<br> Not using the high converting zones (scroll option, post signature).<br> Poor design - low quality supporting images<br> Not optimising your highly converting pages (about, top menu pages)<br> Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking)<br> Not having opt in bait (just asking for an email address to 'get updates')<br> Optin bait is not relevant enough - to your reader - to your business.<br> Optin copy isn't benefit driven (Get my free Photoshop template vs Learn photoshop quickly)<br> Not being clear about who your optin is for<br> Not using landing pages<br> Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet)<br> Focusing too much on traffic and not on 'new traffic'<br> Not converting video views (lead player / wistia)<br> Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads)<br> Not creating great content<br> Not structuring your content to drive action