Summary: <a href="https://solopreneurhour.com/wp-content/uploads/2013/12/1426737_10152435220087571_31054369_n.jpg"></a>Today a website is as necessary as a company phone number; you really don’t have a business until you have a website. Despite being so common, websites are one of the most fundamental, yet most-often underutilized tools in a solopreneur’s toolbox. Having a website that “converts” is the most important trait a website can have, and most of us have sites that don’t do a very good job at that.<br> In episode 46, Alex “The Optimizer” Harris prepares you to change all that. He joins us to share his plethora of knowledge about website optimization.<br> By trade, Alex is a web designer, and has been a very successful one for 11 years. He specializes in marketing optimization: taking a web site, making it more user-friendly for greater customer satisfaction and greater profits.<br> In this episode, he dives into the nitty-gritty of how to make your website work for you and your customers. He can share all of this because he walks his talk: he is a solopreneur who recently began a podcast on marketing optimization. Now every week he brings on experts and together they discuss the details of fine-tuning your site for the biggest ROI.<br> And he did the same for The Solopreneur Hour. He digs into topics like:<br> <br> * Why you should stop learning and get going right NOW.<br> * What is matched messaging and why you should care.<br> * The two key ingredients to a successful client relationship on the web.<br> * UVP, clarity and consistency: why your site MUST have all three (and what they are).<br> * Why testimonial videos are absolutely key – yet so few people are utilizing them.<br> <br> This show is a real-life lesson on web site and marketing optimization. Alex is the teacher and he takes us to school as he relates his years of experience in easy-to-use suggestions and recommendations. If you have a web site, want to create a web site or just want your web site to generate more money for you then you absolutely must listen to this show.<br> In fact, Alex has generously offered a free review to the first 20 solopreneurs who drop him a note at alexdesigns.com/review. You don’t have to opt-in, just give him your info and get ready! He won’t hold anything back when he reviews your site – and you’ll thank him for it.<br> To reach out to him and thank him Solopreneur-style, find him on Facebook and Twitter:<br> <a href="https://www.facebook.com/alexdesignsllc" target="_blank">https://www.facebook.com/alexdesignsllc</a><br> <a href="https://twitter.com/alexdesigns" target="_blank">https://twitter.com/alexdesigns</a><br> Resources from Episode 46:<br> <a title="10: The 8 Steps to Becoming a Successful Solopreneur with Dawn Marrs" href="https://solopreneurhour.com/podcast/010-the-8-steps-to-becoming-a-successful-solopreneur/" target="_blank">solohour.com/10</a><br> <a href="https://alexdesigns.com" target="_blank">alexdesigns.com</a><br> <a href="https://www.google.com/analytics/" target="_blank">https://www.google.com/analytics/</a><br> <a href="https://woothemes.com" target="_blank">https://woothemes.com</a><br> <a href="https://www.amazon.com/gp/product/0321344758/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0321344758&linkCode=as2&tag=thekiclifwitd-20">Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition</a><br> <br> <a href="https://www.amazon.com/gp/product/006227306X/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=006227306X&linkCode=as2&tag=thekiclifwitd-20">Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World</a><br> <br> <a href="https://marketingoptimization.tv" target="_blank">marketingoptimization.tv</a><br>
