Summary: We talk to Kevin Conroy, Chief Product Officer of Global Giving about A/B testing with Optimizely and discuss how to think about testing your site. Then discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations. More about the Behavior Model from Dr. BJ Fogg Show notes Story of Obama A/B testing Optimizely.org - non-profit discount for A/B testing Unbounce.com - A/B testing http://www.behaviormodel.org/ - Dr. BJ Fogg Globalgiving.org - great crowd funding platform
