Summary: The Miracle Machine turns water into wine in just three days! The only hiccup, its a hoax, a hoax that garnered over 500m impressions for the non-profit Winetowater.org. We talk with Chris Noble of Cause Media and Studio Good, about what we can learn from creating the press wave and how to gather usable data. Video of Wine To Water Product The True Miracle from The Miracle Machine on Vimeo. World Water Day Trend Example of Google.com/trends showing searches for World Water Day.
