Summary: Featured Guest Leslie Brinkley Lawson Leslie Brinkley Lawson, full-time professional genealogist, specializes in forensic genealogy (missing & unknown heirs, probate research), providing due diligence and kinship determinations. Clients include attorneys, executors, guardians, banks, probate firms, private clients. She is a regional and national speaker. As a forensic genealogist Leslie Lawson has completed genealogy research for attorneys across the United States. She has a range of experience from proving family lines to reuniting family members as well as proving parentage for those unable to speak due to injury or disability [dementia, Alzheimer’s, schizophrenia]. Leslie currently serves as the President of the Council for the Advancement of Forensic Genealogy (CAFG) and President of the Oregon Chapter of the Association of Professional Genealogists. Visit her website: www.LawsonResearch.net. Contact Links Leslie's website - Lawson Research Services Facebook - Lawson Research Services Leslie on Twitter - @llawson3967 One Action Genealogists Can Take Right Now "Join APG and fully investigate that website." "Set goals for the month, the quarter and the year and have a close friend who is going to keep you accountable to those goals." Recommended Book Professional Genealogy edited by Elizabeth Shown Mills Mastering Genealogical Proof by Dr. Thomas W. Jones The Researcher's Guide to American Genealogy by Val D. Greenwood Productivity Tool Drop Box - Tool for sharing large files Mozy - Backup service for computer files Snag It (by TechSmith) - screen capture software Sunrise - Calendar App Advice "Create templates for everything. Create a template for your report form, for your citations using Evidence Explained. Make yourself a template of every citation you use on a regular basis." Genealogy Idol Competition video where Michael Hait describes creating macros for citations. (free to watch) Action Item Leslie talked about networking and finding cients. Are you doing everything you can to find new clients? Here's a check list of active and passive ways to make yourself visible to potential clients. ACTION: Go through the list and rate how you are doing in each area. Commit to making improvements in your weaker areas. Passive Do you have a full and complete profile on a Professional Organization Website? (such as APG, BCG, ICAPGEN)Do you have a website? Do you have a social media presence? (Facebook page, Twitter, LinkedIn, Google+) Do you have a business card (try VistaPrint for inexpensive business cards Active Do you respond to discussions on a professional association list? Do you respond to queries on general genealogy lists? (such as surname or geographic specific lists) Do you participate in groups on LinkedIn where you're target clients are active? Have you joined societies related to your niche and volunteered so that you get to know other members? Have you advertised online or in print magazines where your target clients are known to spend their time? Do you write a blog related to your expertise? Do you network? What other ideas can you come up with that I've left off the list? Direct Link to this post: http://www.TheGenealogyProfessional.com/leslie-lawson
