Summary: Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also has a very popular traffic generation blog called Quick Sprout. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine said that he has created one of the 100 most brilliant companies in the world. He's been revered as one of the top entrepreneurs by President Obama and the United Nations. Tweetables Today's Podcast Highlights [2.03 - Improve usability and conversions with heatmaps, like Crazy Egg] [3.14 - KISSmetrics created to help companies track metrics and improve growth] [3.49 - Difference between KISSmetrics and Google - Google tells you what happened on your site, while KISSmetrics shows you who did what] [4.20 - Manual outreach and letting potential customers use software for free helped with acquiring first customers] [4.49 - Waited until a product that people would pay for before going to the big influencers] [5.42 - Scaling the business with time and marketing] [5.50 - Educating through content marketing to acquire new customers] [6.28 -Know your target customers and hang out in their communities] [7.03 -Growth is tough and full of challenges that over time you can overcome] [7.17 -Technology, growth of the platform, all build in the U.S.] [7.38 -You're going to struggle, you're going to make errors, you're going to make mistakes] [7.53 -Need to test pricing models as every product is different] [9.05 -Where people go wrong with freemium is that they don't reduce features that require an upgrade] [10.25 -'Pay with a Tweet' is a fun strategy to get customers and more traffic] [11.28 -Content marketing, SEO, pay per click, and a lot of the old stuff still works for traffic] [11.59 -Guest posting is still valid if it's from high authority sites and can drive traffic and sales] [12.57 -Big fan of doing stuff out of your own pocket] [13.47 -Funded future projects with current stream of income] [14.25 -Focus on one business at a time] [15.15 -Using an Assistant to plan out days] [17.01 -Inspiration comes from reading blogs, like TechCrunch, Moz, etc.] Disruptware is building the largest community of software entrepreneurs on the planet. Make sure you are on the list. Full Transcript Paul: Hi there software entrepreneurs and welcome to the Disruptware Podcast. This is the show for entrepreneurs who are either just starting out or those who already have a software company and looking for techniques and ideas for massively scaling their business. The way we do that is to interview experts in the market who are already running their software company and whatever level they are at they have great content to share and we dig deep to get factual experiences that you can put into action right now. My guest today is someone by the name of Neil Patel, who is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also runs an excellent blog called Quick Sprout, which is all about traffic generation. He's also helped companies like Amazon, MBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says that he's created one of the hundred most brilliant companies in the world. Neil, welcome to the show. I'm very honored to have you here today. I'm blown away by your amazing achievements over the past few years and obviously I know what you've achieved etc., but in your own words can you just tell us a bit about yourself and your background and what you're doing now? Neil: No problem. I'm a serial entrepreneur. I like building software products for marketers and at the end of the day my current two software companies that I really enjoy spending my time on are KISSmetrics and Crazy Egg. Paul: Crazy Egg, I guess for the benefit of listeners is about tracking heatmaps, isn't? So, it's tracking sort of activity, what people are actually doing on your website.
