Summary: China’s car sales appear to be heading for a speed bump. The government has eliminated tax incentives for small cars, while local authorities have launched initiatives aimed at easing ever-worsening traffic congestion. Beijing, for instance, has raised the bar for vehicles eligible for fuel-saving subsidies. Even so, interest in cars remains high among consumers, keeping ad budgets high, particularly in digital media, where local car buyers conduct online research. Find out more about current car marketing trends this week on “Thoughtful China.”
