Episode 107: It’s all a stunt

Summary: "Content Marketing" "embedded advertising" whatever you want to call it, it's a stunt. In this episode Dean, Ben and Jim discuss what is perhaps the most successful advertising stunt this year; the "world's greatest selfie" from the Oscars and what, if anything, it means.   Matthew Knell: Five Reason the Ellen Tweet Worked Smart Suggestions Ben: Breaking Bad Insider Podcast Jim: Chia seeds Dean: Instacart