Summary: Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:From ExactTarget, a free guide called The Definitive Guide to Mobile Messaging.From Cision, a free whitepaper called 6 Tips to Help you Amplify Your Content.From Janrain, a free consumer research report on social login and personalization.And from Expion, a free report on the top 50 retail brands’ social media use in 2013.Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/an-airline-that-genuinely-delights-passengers-using-social-media/
