GFY 044: How Lori Cheek Took Cheek’d from an Idea to the Shark Tank

Podcast – Go Fire Yourself show

Summary: Interview with Lori Cheek (founder of Cheek’d — When Lori Cheek was out to lunch with a colleague six years ago, the idea for her revolutionary online dating business hit her like a freight train. At the time, she was an architect in New York City working on projects in Paris for companies like Christian Dior. Not a bad gig, but Lori decided to give it all up in pursuit of her newfound passion. Today, Lori is no longer building structures, she’s building relationships. Lori is the Founder and CEO of — the reverse engineered dating site coined by the New York Times as “the next generation of online dating.” Other press for Cheek’d includes the American Express Open Forum pegging Lori as “The Digital Dating Disruptor” and “One of the Top 10 CEOs to Watch in 2013.” Not bad for a small town Kentucky girl, huh? In this GFY episode, you’ll get the inside scoop of what it’s like to finance, market, and grow a successful business from scratch (Note: it’s not the fairytale story you might think). Tune is as Lori shares how she bootstrapped Cheek’d all the way from a basic idea to the carpet of Shark Tank. Don’t miss watching Lori Cheek and her business Cheek’d on ABC’s Shark Tank on February 28th! Cool stuff mentioned in this episode: Lori will be on Shark Tank on 2/28 The New Dating Tools: A Card and a Wink (New York Times Article featuring Cheek’d) Entrepreneurship Isn’t Always Pretty (latest article on GFY about Lori) Did this podcast rock your world? Let’s try some reverse psychology: If you liked this podcast, don’t review it on iTunes at Just don’t think about the warm fuzzy feeling that you’ll get to participate in the show. And please for the love of God don’t tell anyone about this episode by using the social share icons below.