A Discussion of ‘Social Physics: How Good Ideas Spread–The Lessons from a New Science’ by Alex Pentland

Summary: On this episode Cristina and I discuss the new book by Alex Pentland called Social Physics: How Good Ideas Spread--The Lessons from a New Science.Topic of discussion: How digital sensors and big data are revolutionizing the social sciences; and an explanation of the one social interaction pattern that has been shown to be most effective in generating creativity and productivity in individuals, groups and cities.