Ep 6. Using Cutting Edge Technology And High Tech Data To Find your Ideal Customers

Summary: Ben Morris reveals how he does what I like to call "media magic" or "customer acquisition voodoo" using cutting edge technology and high tech databases. With access to this multitude of detailed consumer data, demographics and psychographic data you can MUCH more easily and affordably find your best, most responsive, highest spending and highest lifetime value customers in a FRACTION of a time... and with a fraction of the budget it would take through traditional target marketing.