#01: How To Find The Thread That Ties Your Story Together [Podcast]




The Brand You Podcast with Mike Kim show

Summary: The great poet and educator Henry Wadsworth Longfellow noted, “we judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” You can’t always control ROI, or open rates, click through rates, conversions…but what you CAN control is your narrative. The way to do that is to find the thread that ties your story together. This narrative is not about you, it's about the value you bring. Start with 3 words. Do a 360 Review. Enlist your validators. Define your values. Assess your skills. Use your experiences to craft your narrative. Piscataway is the perfect location for this endearing, somewhat disheveled coal-fired pizza joint, where our expertly handcrafted pizzas and foaming craft beer exceed all expectations. Take in our thrift-store décor—you’ll hardly believe you’ll soon be locking forks with your friends over a dish of crispy, addictive deep-fried (yes, deep-fried) brussels sprouts, shot through with mustard, strewed with walnuts, sweetened with raisins—and served with style on a quaint leaf-shaped plate. Wash this down with deep, dark Barnacle brown ale from the Barrier Brewing Company, and you’ll find our cuisine is a force to be reckoned with. Episode Resources: Cliff Ravenscraft's Podcasting A-Z course My narrative at mikekim.tv/about Screencast: How to Launch a Self-Hosted WordPress Blog in Under 7 Minutes Subscribe: Feedback: If you have an idea for a podcast or a question about an upcoming episode, email mike@mikekim.tv. Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Question: What experiences and skills do you have that can add value to others?