Summary: Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment. Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands. That game has not only changed, theres now an entirely new and different game ... In this 17-minute episode youll discover: Will Google become the next big movie studio? How to grow the business you have, or build the business you want Why the benefits of content marketing are only the beginning How to have a serious advantage over the big guys The role you need to play going forward (its not as hard as you think) The reason youll likely succeed (big), if you start now Listen to New Rainmaker Episode No. 5 below ... [player] Download AudioSubscribe in iTunesDownload Transcript Transcript Why the New Rainmaker is a Digital Media Producer Robert Bruce: When I was coming up, the Big Dream involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment. Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands. That game has not only changed, it has been replaced by an entirely new and different game … This is New Rainmaker, from newrainmaker.com. I am Robert Bruce and today Brian Clark discusses the responsibility and incredible power that independent entrepreneurs and business owners currently hold, as well as a way forward for creating the kind of media that can build those businesses … your business. Stay tuned … Brian Clark: We believe that great writing wins the day, says Jay Moye, senior writer and editor for an online publication called Journey. Thats not a surprising thing for a writer to say, of course. Except in this case, Journey is produced by the Coca-Cola Company, and Jay Moye is a corporate employee of one of the most valuable brands on the planet. More than that, Journey is not some outlier website. Its Cokes corporate website. But dont let Coca-Cola executives hear you call it a corporate website, Moye warns. Its a media platform. Hes right, of course. And its a media platform that might play a big part in redefining the business of media as a whole. Media companies, as weve traditionally defined them, are struggling with the transition to digital. Thats because the business model of ad-supported content is weak compared to other approaches. As Joe Pulizzi of the Content Marketing Institute said: Cokes content marketing is a needle in a traditional advertising haystack. Its simply a rounding error. If Coke ever decides to really get serious, it has more money and resources than any media entity in the world to develop world-class content. So whats to stop Coke from making movies? Or Apple producing episodic television from its billions in stock-piled cash? The big movie studios have figured out that they must focus on blockbusters to make money, leaving everything else underserved or ignored. Corporate brands dont play by the same rules, because they make money in multiple different ways with a media-first model. Will the next generation of indie films come from Google? Netflix is proving a point with original programming such as House of Cards that operates outside of traditional media channels – not to oth
