Summary: Discuss the 2012 Summer Olympics, including Twitter breaking Tweet Per Minute records, the growth of social media since the 2008 Olympics, search shifting to mobile, viewers getting angered by time delays and NBC scooping their own coverage, Beats by Dre sneaking in unofficial sponsorships, athletes that communicate directly with fans and how it boosts their influence, swimmer Scott Tyler Clary live-Tweeting his own race, Olympic fails including racists Tweets from Greek triple jumper Paraskevi ‘Voula’ Papachristou, why you should be careful not to fall for your own hype, a review of Storify and how you can use it to aggregate coverage of an event, the changes Pinterest made recently including the launch of tablet apps and open registration, Facedeals and how you might soon be checking-in to Facebook and receiving deals with your face, Oreo's Daily Twist and how they used it to boost PR around the Mars Curiosity landing, why you should check your Klout score now and what changes the network has made, and more.
