Summary: Adrian Parker, Vice President of Digital Marketing at Patron Spirits Company, joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of a well-established brand, navigating the highly regulated presence of alcohol in social media, and the impact measurement has on strategy and culture.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:From ExactTarget, a free report called 2014 State of Marketing.From Cision, a free ebook called Power Your Story: Content Marketing Essentials.From Janrain, a free consumer research report on social login and personalization.And from Expion, a free report on the top 50 retail brands' social media use in 2013.http://www.convinceandconvert.com/social-pros-podcast/why-patron-tequila-is-getting-serious-about-social/
