Summary: In this very first episode of the Late Night Internet Marketing Minute, we tackle the most fundamental question that I could imagine. What is Internet Marketing? What does it really mean to be "doing internet marketing". I share my simple definition: matching offers with buyers online. This is Mark Mason from LateNightInternetMarketing.com and you’re listening to The Late Night Internet Marketing Minute, Episode 1. Thanks for joining me. Today we tackle probably the most fundamental topic in internet marketing; What is internet marketing? If you go online and you just type in “internet marketing” you’ll find all kinds of things. You find get rich quick schemes, you find people who are offering services to brick and mortar businesses so that they can get their message promoted online, you find legitimate business opportunities for solo entrepreneurs, and everything else in between, including how to sell things on eBay and how to make money selling your services online. There are just all kinds of things that comprise internet marketing. If you break internet marketing down there are two fundamental components that are obvious from the name. It’s stuff that happens on the internet, generally speaking, and it has something to do with marketing. Generally, when we talk about marketing in this context we’re talking about taking visitors on the internet, some kind of traffic, some kind of people, people like me and you on the internet, and taking them through a process that converts them from visitors or prospects or people who are generally looking for information and converting those people into buyers. One of the things that my buddy Jimmy Brown always says is that internet marketing is about matching offers on the internet to buyers. That’s really the fundamental idea between internet marketing. When someone asks you, “You’re doing internet marketing, but what are you doing?” Fundamentally your answer ought to be that you’re matching offers with buyers. I’ll add one more qualifier. I know Jimmy believes this and I definitely preach this at LateNightInternetMarketing.com. You’re doing that in a helpful way. So, you’re matching offers with buyers in a way that helps people. I think that’s really the essence of a successful internet marketing endeavor, whether it’s a little small business, whether you’re helping a large brick and mortar business, internet marketing is about matching offers with buyers. Until next week, I’m Mark Mason from LateNightInternetMarketing.com. If you love The Internet Marketing Minute, I encourage you to come on over and listen to the long format podcast, The Late Night Internet Marketing Podcast. Take care.
