Summary: Fame. Celebrity. Stardom. There are many words to describe this thing that so many are after ... and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake? If you’re famous for being famous -- that phenomena of modern western culture -- what does that actually get you? And is it worth it? In this quick 19-minute episode youll discover: Why just being known means being known for nothing The fallacy of the train wreck approach: The poverty of attention How to give away what youre selling for fun and profit The evil psychological trick that people love Why to never expect anything in return (for the win) How keeping it real lets you sell out Why leadership is the key to lead generation The religious concept that makes it rain Listen to New Rainmaker Episode No. 2 below ... [player] Download AudioDownload TranscriptSubscribe in iTunes Transcript Why a Personal Media Brand Beats Marketing Every Time Robert Bruce: Fame. Celebrity. Stardom. There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake? If you’re famous for being famous -- that phenomena of modern western culture -- what does that actually get you? And is it worth it? This is New Rainmaker, from newrainmaker.com, I’m Robert Bruce and today Brian Clark analyzes the pursuit of this ancient human desire to be known in the context of business … and makes a case for a better -- and saner -- way to achieve your business goals. Stay tuned … Brian Clark: Picture this. A rich young lady from a well-known family pouts in dissatisfaction. Despite fantastic wealth, this young lady feels she’s not getting enough attention. Suddenly, scandal emerges. An illicit recording has leaked to the public. The sex tape presents our princess in several compromising positions, and the corresponding scorn, ridicule, and most importantly, attention of the world is the result. But the young lady does not retreat in shame, oh no. To the contrary, she’s suddenly everywhere, starring in reality television shows, appearing in films, and landing lucrative endorsement deals. Now ask yourself -- am I talking about Kim Kardashian here, or is it Paris Hilton? Next question … do you actually care which one I’m talking about? Welcome to the world of being famous for being famous … a term for someone who attains celebrity status for no real reason, as opposed to being talented or -- I don’t know … maybe creating some value for the world. This crowd simply self-generates their own fame by exploiting their existing privilege. And they do indeed have an audience, but let’s face it … calling someone famous for being famous is an insult, and rightly so. It’s the separation of fame from greatness, from quality … from value itself. Hey … good for Kim and Paris. Unfortunately, there are plenty of misguided people who think this is the path they should follow to promote their business online. Maybe not the sex tape part, but the misguided notion that all you have to do is become known via the Internet. In other words, they’ve got the media part down, but their efforts are not functioning as good marketing. They’re known for being known, and it doesn’t translate into economic success. Lets talk about personal branding, a term I’ve never liked. It’s all about presenting an image, not necessarily value. And in line with the example set by Kim and Paris, it promotes the idea that being known for being known is enough, and it’s not. Any fool can become known. And they often do. After all, we’ll all watch the online train wreck -- and we get plenty of opportunities right? But do you want to do business with a train wreck? I didnt think so. You need to b
