Summary: Episode number 25!!! Brought to you by Audible.com: Check it out: www.audiblepodcast.com/teardown In this episode we debate whether booth babes work, why Google bought Nest, and Facebook's mobile unbundling strategy. Guests are: -Spencer Chen (@spencerchen), Marketing and Growth for Frontback. -Steve Hoffman (@captainhoff), Co-Founder of LavaMind and Co-Founder of Founders Space Hosted by: -Michael Wolf (@michaelwolf), the analyst, of NextMarket Insights -David Spark (@dspark), the brand journalist, of Spark Media Solutions. Trend/opportunity of the week: -Out with the old, killed by the new - Nintendo is dying and is finally considering phones. Best Buy looks to be on the same trajectory as Circuit City. -Net Neutrality argument is over. Proponents lose. Providers can discriminate against content. So they can charge Netflix, a huge hog of bandwidth, more than other content providers. - How will this affect journalism? Disruptors of the week: -The Internet of Things has given rise to pervasive connectivity. These devices have become victim to cyberattacks. -Paramount is the first studio to stop distributing celluloid film. Eight percent of theaters, mostly small independent houses, aren't equipped to handle digital. They'll have to come up with $70K for a digital projector for each screen. And the roundtable topics: -Booth Babes Don't Work - Our guest Spencer Chen wrote a piece for TechCrunch about how he discovered that booth babes don't deliver any benefit. In fact, they're a detriment to the success of your booth. Here's a video David Spark shot at ad:tech of booth babes who didn't have a clue what company they were representing. -Google Goes Nuts - They purchased NEST and they're now developing contact lenses. -Facebook's 2014 strategy is to unbundle the all-in-one app. How do other developers react to this? Plugs for all: -Check out Steve Hoffman's Zapitalism, the game Spell Gems, and Founders Space Fusion -Spencer Chen (and team's) latest project with Frontback -Download David Spark's ebook, "58 Annoying Communications That Must End."
