Summary: Well, this a delightful interview with Bob Burg, discussing his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion. Bob talks about many aspects of relationships and behavior that impact sales and business. As we all know, people do business with people they know, like and trust. You want to build relationships with others and what we find is that generationally, some of the medium for doing that has changed. Young people text each other instead of calling or meeting someone. Bob also discusses the Ultimate Influencer and how to become one. An Ultimate Influencer is someone who is very much able to get the results they want dealing with others, while making that other person feel genuinely good about themselves and the situation, as well as the influencer feeling good about herself. There are 5 principles of Ultimate Influencers which Bob and Linda discuss: Control your own emotions Understand the clash of belief systems Acknowledge their ego Set the proper frame Communicate with tact and empathy He provides very insightful information about influence and belief systems. There are many golden nuggets in this interview, as well as much thought-provoking content. To learn more about Bob Burg, visit: Burg.com
