Writing the Short Business Book




The Writing Show 2005 Archives show

Summary: Carl Dierschow is an author and executive coach based in Fort Collins, Colorado. He 's worked in high tech since 1978 as a software engineer, manager, coach, and in many other roles. His first book, Mondays Stink! 23 Secrets to Rediscover Delight and Fulfillment in Your Work, is based on his personal experience, both in the industry as a whole and as a coach to employees who struggle with motivation issues. In this fascinating interview, Carl explains: * How he decided upon a title and subtitle for his book * Why he expressed his content in a variety of formats * How he handled the issue of illustrations * How he came up with the idea of creating 20 different bookmark designs * Why the personal touch works best for him when it comes to marketing