Summary: Moscow-born Olga Gardner Galvin is the founder and publisher of ENC Press, an independent boutique fiction-publishing house that offers an intelligent alternative to the conveyor-belt approach of mainstream publishing. While not necessarily aimed at the broadest possible audience, novels published by ENC Press offer entertainment, food for thought, and zero pulp. In this candid interview, Olga explains: * How her approach differs from that of traditional publishers * Why the look of a book is so important * Why she distributes her books primarily through her Web site and avoids mainstream distributors and booksellers * Why authors have to market their books even if they get them in the big stores * Why she publishes books that do not necessarily appeal to the widest possible audience
