Summary: When I was in high school and just starting to think about college, I knew I wanted to get into design, but wasn’t sure what that meant exactly. I liked making things and loved all of my art classes, but design wasn’t talked about much back then, which made it hard to learn about. And then, the iMac came out. In the shadow of the iPod, iPhone, and iPad, it’s hard to remember what a big deal the iMac was, but it was a really big deal. Pretty much every computer at that point was a beige box, and then out comes Apple with this translucent, Bondi blue, space orb. The aesthetic was head turning, but it was the design of how people would use it that captured my 16-year-old attention. Plug in the keyboard and mouse, plug it into the wall, and start surfing the internet. An all-in-one, fully considered, user experience. The iMac saved Apple from bankruptcy and helped put design on the map in the late 90s. Its designers were actually featured in interviews. And those interviews ended up being my first encounter with both the term industrial design and the leader behind the iMac’s design, Jonathan Ive. From then on, I knew I was going to be an industrial designer. I think it’s safe to say that over the last fifteen years, no design team has had more impact than Apple’s. Even once you get past the success of their products, they’ve reshaped not only how the world views design, but how the design industry views itself. For all that notoriety and impact, we actually know very little about Apple’s design team. Today we talk about Jony Ive and Apple’s Industrial Design Group with author Leander Kahney. Leander is the editor and publisher of cultofmac.com and has written three books about Apple: Cult of Mac, Cult of iPod, and Inside Steve’s Brain. His latest is called Jony Ive: The Genius Behind Apple’s Greatest Products.
