Summary: Negotiation Starts when you are asked for ANYTHING that costs you time Building commitment with the client early on is a key part of building a deal. The value has to be balanced in the professional sales process. Negotiation early on for a non-disclosure is a key indicator of access to power. If they are struggling to get a simple NDA, how are they able to get things in gear for a purchase order signature. Next week.. negotiating a good deal.
