Summary: Welcome to the twentieth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: B.J. Mendelson (@BJMendelson), viral marketer, speaker, and author of "Social Media is Bullshit" and "Stop Following Me" coming out in April, 2014 Tonya Hall (@TonyaHallRadio, @Barzhini), host of the Tonya Hall Show (on Facebook) and Marketing Consultant at Barzhini. Follow on Facebook. Hosted by: Michael Wolf (@michaelwolf), the analyst, of NextMarket Insights David Spark (@dspark), the brand journalist, of Spark Media Solutions. Trend opportunity of the week: Social media as an investment is winding down - There are opportunities in other areas such as digital to physical, education, and currency. Snapchat is in trouble with Instagram DMing images. Calling this the beginning of the slow demise of Snapchat and they should have taken Facebook's offer. Disruptors of the week: The Beyonce album - no advance marketing campaign, radio airplay, or TV appearance. Weeklong album only exclusive on iTunes. Video of Beyonce announcing it on her Facebook page. 14 Songs and 17 videos all at once. (Hollywood Reporter on Beyonce album release, NYTimes on Beyonce album release) Kids are our future, and we should all be put out to pasture - Michael was impressed with what his daughter and other fourth grade girls were doing with robotics. Today’s topics: Social media prevails over high-priced lawyers - Bike manufacturer Specialized sends its lawyers to attack small bike shop owner in Canada. Hoax is the new virus and the new story - Fiction is a key factor in successful virality. Realtime Reversal: Twitter uses itself to respond to its own self-created crisis Creative Commons attribution to Jeremy Jenum.
