Jeff Gothelf – Axe Requirements-driven Product Design Live!




UIE Brain Sparks » Podcasts show

Summary: There’s a traditional way of building a product. Normally there’s a huge time investment made as you come up with the idea, design, build and re-build until it’s released. At this point you’re hoping this solution solves the users’ problems, and also that it doesn’t crash and burn. And if it does fail, there’s going to be some hell to pay.