FoodTruckr School 001 – Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Race

Summary: We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the next level. Whether you're just starting out or you're a veteran in the business, we've got a whole lineup of incredibly valuable, entertaining, motivational and educational shows for you. And we're not just interviewing owners of other food trucks and sharing their journey and success stories. There may be some of that, but the purpose of this show - our job - is to teach you something new to help your food truck business flourish. We plan on interviewing everyone from branding and social media experts to health inspectors and even food truck patrons. Anyone and everyone that has something to do with helping you succeed. In this first episode, I'm happy to welcome Mike Swaleh from Tikka Tikka Taco. Mike and his team were the second place winners from Season 4 of The Great Food Truck Race on The Food Network. Mike's first time on a food truck was filmed on the show, and since then he's learned a ton about what works and what doesn't in the food truck industry. He also gives us a behind-the-scenes account of what it was like to be on The Great Food Truck Race, as well as what he's doing now to help raise money for a food truck, since they didn't win first place and take home a truck of their own. More Specifically, in this episode you'll learn about: The inspiration for Tikka Tikka Taco and its fusion cuisine. How Tikka Tikka Taco landed a spot on The Great Food Truck Race Mike's biggest lessons learned when he stepped foot into a food truck for the first time. What Mike says you should know before starting up a food truck business. How the Tikka Tikka Taco team is taking social media to the next level. Tips for building a great team and culture within your truck. What crowdfunding is and what it can do for you. Plus a whole lot more! Links and resources mentioned in this episode: Tikka Tikka Taco The Great Food Truck Race IndieGoGo Kickstarter Right-click here to download the MP3 file Help Tikka Tikka Taco! As Mike shared in this episode, he and his team are raising funds to help pay for their food truck that they were so close to winning. As I write this post, they are currently one-third of the way there, and they need your help! Please click on the button below to help kickstart their campaign and get a little something in return too! Click Here to Help Support Tikka Tikka Taco! A huge thank you to Mike for sharing a little bit of his story and incredible insight into the Food Truck business from a very unique perspective. Mike, if you're reading this, we wish you all the best of luck, and I'm 100% certain this isn't the last time we're going to hear from you. And a huge thank you to YOU - the listener - for checking out the first episode of FoodTruckr School. We promise there is much more to come, including our next episode when we interview a Food Truck branding expert and designer who has worked with several trucks in the Boston area, who has a lot to share about what you and your brand can do to increase your bottom line. Until then, please subscribe to the blog by entering your email address below, and get our free eBook to help you quickly take what you do on Twitter and Facebook to the next level. Here's to you and your food!