36: "How a NYT Reporter Approaches Trade Journalism" ft. Ben Sisario (New York Times)

Summary: In episode 36 of the Upward Spiral, we talk with Ben Sisario, who reports on the changing landscape of the music industry for the New York Times. Sisario shares his thoughts on the beat he covers and how the stories he writes develop, YouTube’s plans for an music award show and subscription music service, and why streaming services more broadly haven't gained a larger foothold. We also deconstruct the recent virality of Miley Cyrus.