Summary: Welcome to the More Than Sound podcast. According to Dara O’Rourke, surveys have shown that up to 75 percent of americans consider themselves to be environmentalists, and, as Daniel Goleman learned while doing research for Ecological Intelligence, this increased consciousness amongst consumers can provide great opportunities for companies. But as O’Rourke discussed with Goleman for the audio feature The Radical Horizon, the way many companies are marketing their supposedly green products has made it difficult for consumers to really know what they might be buying. His program, GoodGuide, endeavors to make that easier. The post Dara O’Rourke, On The Radical Horizon appeared first on More Than Sound. The post Dara O’Rourke, On The Radical Horizon appeared first on More Than Sound.
