Summary: Kevin Hunt, Corporate Social Media Manager atGeneral Mills, joins theSocial Pros Podcastthis week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:FromExactTarget, a free set of case studies calledThe Power of Digital Marketing.FromCision, a free ebook calledPower Your Story: Content Marketing Essentials.FromJanrain, a free guide toimprove your conversion rates and your data quality.And fromExpion, a free report on thetop 50 retail brands' social media use in 2013.http://www.convinceandconvert.com/social-pros-podcast/how-to-capture-the-excitement-thats-already-there/
