Summary: In today’s world a product’s brand name and company image sometimes seem to mean more than the item itself. But why are these concepts so important? In the first part of this week’s Goldstein on Gelt Show, Doug meets Jack Bergstrand, CEO of Brand Velocity and author of Reinvent Your Enterprise and finds out more about the concept of branding and how it works. Enjoy the regular financial ideas, advice, and good humor on this week's show."Goldstein on Gelt” is a global investment and financial planning radio show designed to educate and entertain its listeners with financial strategies and investment tips. Investment advisor Douglas Goldstein hosts the weekly show, which can also be heard atwww.goldsteinongelt.com, and is the director of Profile Investment Services, Ltd.,www.profile-financial.com
